Marketing provides services that promote the Foundation to internal and external constituents in a manner that will facilitate the organization's ability to achieve its stated goals. To accomplish this, Marketing's focus is two fold. First, to engage in activities which build awareness of and enhance the Foundation from a corporate standpoint. Secondly, to provide assistance to individual units in realizing their goals through various promotional endeavors.
Please click on the button below if you do not have a user account for our NEW marketing project request system. (May 18, 2018).
Marketing Directory
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The Marketing Team
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E. Alex
Alex
Hernandez
Asst. Director of Marketing and Web, Marketing
alexhernandez@cpp.edu
Phone: 909-869-3283
Fax: 909.869.4549
Alex Hernandez is a graduate of Cal Poly Pomona, with a Bachelor of Science degree in Computer Information Systems. Mr. Hernandez joined the Foundation in 2003 and his main responsibilities are the design, marketing, and maintenance of all Foundation websites.
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Darren
Isomoto
Marketing Manager, Marketing
diisomoto@cpp.edu
Phone: 909-869-5434
Fax: 909.869.4549
Darren Isomoto has worked in Cal Poly Pomona Foundation’s marketing department for 10 years. However, his time at Cal Poly Pomona began almost 15 years ago as an undergraduate student studying marketing management, public relations, and international business. He started his career with Foundation by jumpstarting and spearheading the company’s presence in social media marketing. In recognition of his work, Darren has been asked to share his expertise with the California Association of College Stores, the National Association of College and University Food Services, and the California State University Auxiliary Organizations Association. Today, he produces marketing campaigns and brand strategy as well as photo/video projects. In 2020, Darren earned his master’s degree in business administration from Cal State Fullerton.
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Monica
Pignotti
Marketing Assistant/Writer, Marketing
mpignotti@cpp.edu
Phone: 909-869-4508
Fax: 909.869.4549
Monica is part of the marketing team to promote and advance Dining Services, the Bronco Bookstore, and other Foundation resources for students/employees of the university. She specializes in writing, social media, photography/video and content creation.
During her undergraduate studies at California State University, Fullerton, Monica was an active member of the Public Relations Student Society of America (PRSSA) and was selected as one of the Latino Communication Institute’s four Summer PRIME Scholars.
In her senior year, Monica was hired as a Student Assistant for CSUF’s Strategic Communications team and created a video honoring the Titans Baseball Legacy with testimony from Dodger’s third baseman and CSUF alumnus, Justin Turner. She also pioneered the creation of CSUF’s university GIFs – short and shareable looped animations – that can be easily shared on the internet and social media.
Monica graduated in May 2019 from California State University, Fullerton with a BA in Communications for Public Relations and is excited to jump into this new chapter of her life with Foundation.
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Lisanne
J.
Wu
Marketing Coordinator, Marketing
ljwu@cpp.edu
Phone: 909-869-4918
Fax: 909.869.4549
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Arielle
S
Torrez
Marketing Development Coordinator, Marketing
astorrez@cpp.edu
Phone: 909-869-2912
Fax: 909.869.4549
Arielle Torrez is a graduate of the University of La Verne, with a Bachelor of Arts degree in Communications with an emphasis in Public Relations. Her primary responsibilities at the Foundation include event coordination, marketing and public relations work.
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